Michael Enoch Isaac Peinovich (born 1977), commonly known by his pseudonym Mike Enoch, is an American neo-Nazi Party, anti-Semitic conspiracy theorist, blogger and podcast host. He founded the Alt-Right media network The Right Stuff and podcast The Daily Shoah. Through his work, Peinovich ridicules African Americans and other racial minorities, advocates racial discrimination, and promotes conspiracy theories such as Holocaust denial and white genocide. Peinovich has also drawn attention for his participation in neo-Nazi rituals such as book burnings. Even though he runs The Right Stuff, ironically, he has a half black brother and a wife of Jewish ancestry.
The Right Stuff
The Right Stuff (TRS) is a white nationalist, neo-fascist, and neo-Nazi blog founded by Enoch that hosts several podcasts, including The Daily Shoah and Fash the Nation as well Rebel Yell (named after the battle cry used by the Confederates) headed by Identity Dixie a Southern nationalist/neo-Confederate alt-right group modeled after the Identitarian movement and League of the South that is affiliated with TRS. The blog is best known for popularizing the use of "echoes", an antisemitic marker which uses triple parentheses around names used to identify Jews and people of the Jewish faith on social media. It is part of the broader alt-right movement in the United States.
The Right Stuff was one of the first websites to make use of the term "cuckservative", long before the epithet attracted mainstream attention. The Anti-Defamation League notes that The Right Stuff, like other similar organizations including American Identity Movement (now American Identity Movement), the Daily Stormer (an infamous neo-Nazi website founded by Andrew Anglin) and Vanguard America (rebranded as Patriot Front), has also coalesced into a network of regional groups known as "TRS Pool Parties" to coordinate activities in the real world, such as posting fliers promoting "white heritage" in various cities and universities in the United States and Canada.
The Daily Shoah
First broadcast in August 2014 and published weekly (and now three times every week), The Daily Shoah's name is a parody of The Daily Show and uses the Hebrew language word referring to the Holocaust. Enoch originally created the show to be edgy and libertarian, and later began sharing antisemitic conspiracy theories around Episode 19, after reading The Culture of Critique by Kevin B. MacDonald.
On the show Enoch, along with co-host Jesse Craig Dunston ("Seventh Son") and a rotating panel of co-hosts and guests (known as "the Death Panel") has addressed topics such as immigration, white nationalism, race relations, feminism, Zionism, anti-globalization and political correctness.
The podcast is widely credited with creating the triple parentheses meme, also known as (((echo))), an antisemitic symbol that has been used to highlight the names of individuals of Jewish ethnicity.
As of January 2017, The Daily Shoah reportedly had an audience of 100,000 listeners.