Creativity (formerly known as The Church of the Creator and the World Church of the Creator) is a pantheistic white separatist, white supremacist, white nationalist, antisemitic, anti-Christian religion which has been classified as a neo-Nazi Party hate group by the Southern Poverty Law Center and Anti-Defamation League. It was founded in Lighthouse Point, Florida by Ben Klassen as the Church of the Creator in 1973. The worldview of Creativity is purported to be based on the "survival, expansion and advancement of the White race", according to the "external laws of nature, the experience of history, on logic and common sense" and members of the movement believe in a "racial holy war" between the "white and non-White races" (including Jews, black people and non-white people of "mixed race").
Creativity is promoted by two organizations: the Creativity Alliance (CA – also known as the Church of Creativity) and the Creativity Movement (TCM). The groups have common origins.
They associate themselves with the Alt-Right.
According to Klassen, the movement exists solely to ensure "the survival, expansion, and advancement of the white race" and that the white race is "nature's finest". Unlike most religions, Creativity does not believe in the "supernatural and rejects superstition", meaning that they reject the concept of heaven and hell.
Disputed status as religion
Because of its rejection of the supernatural and focus primarily on secular issues, a federal judge ruled that Creativity is not a religion. This was relevant because the Creativity Movement's Pontifex Maximus Matthew F. Hale had been sentenced to 40 years in ADX Florence, the United States' federal supermax prison, for soliciting the murder of a federal judge; because of Creativity not being a religion, Hale therefore was not entitled to continue in his capacity is its leader from behind bars.